Why does our business need an online presence? You may be any Product or service provider or maybe a financial advisor, but any business
without an online presence is just like fish without water.
Now we are in the digital era where people spend most of their time online. As the time spent on the internet
by the people increase, here comes the opportunity to sell product or services online. In earlier days there
were traditional methods of marketing. But now this is a digital era, Now the methods of marketing have changed.
As the name Digital, itself states that people are online most of their time. Now the traditional marketing
has changed to Digital marketing.
It is the type of marketing that is done by using the internet and digital technologies such
as Desktop, laptop computers, smartphones, and other digital media and platforms to promote product or services.
Why online presence is Important?
Sometimes if you are asked; ”What is Online Presence?”
You may simply conclude By a single word: a website.
But online presence is not just a website It also includes an e-commerce platform or a social media page.
An online presence for your business starts from setting up a Website that contains the name of the company
and contact details.
It is like the virtual point of business where people can find useful information
related to business or interact with you through contact numbers or social media channels.
Suppose if you hired a developer and create an amazing website for your business. Now, to get people
to visit your website, you have to advertise your website first. Creating awareness of your website is
the only way to increase website traffic.
Purpose of an online presence.
The main purpose of an online presence is getting new clients and it can be possible with greater visibility.
And if you are looking for ways to more visible, an online presence is what you need to give your business
the much-required boost.
Online presence also provides bundles of opportunities. Benefits of Online presence Suppose if you have bought
a single lottery ticket and didn’t get the jackpot, or you have bought a hundred tickets and still didn’t
got the jackpot. But there is a difference in both because if you have a hundred tickets this means there
are more chances of getting the jackpot in the lottery. The same way being active on many social platforms
does not guarantee you more business, but they do increase your chances of getting noticed by potential customers.
Today, If someone wants more information about a company, they must do the research online. Whether they are
looking for your company or another company that provides the same type of service.
The most important is that you will get a competitive edge which is most useful in choosing a service.
Online presence is also effective for showcasing what they have to offer. This is a really good thing to
show completed assignments as testimonials to gain the trust of the customers. So that they can buy products
or services easily. Online presence is the best way to advertise your brand. So that customers know your brand
and feel free to choose your service.